The ritual to communicate with god of Thai – Khmer group, Joal Mamuad was believed as the way to connect to supernatural power, god or spirits. This conference is open for academic and non-academic speakers, including, government agencies/institutions, NGOs, researchers, and students (Doctorate, Master, and Bachelor Degree) including issues: Language, Linguistics, Applied Linguistics (Translation, Language Teaching, Language Testing, Second Language Acquisition, BIPA), Literature, Music and Performance Studies, Education (Character Building, Literacy), History, Heritage and Archeology, Sociology and Human development (Matrilineal Communities, Migration, Gender and Identity, Religion), Media and Journalism. English Department, Universitas Andalas, in collaboration with University of Social Science and Humanities, Vietnam, University Kebangsaan Malaysia, and University of Malaya, Malaysia, is organizing an international conference to bring together scholars, researchers and students to share their research results and ideas on how social and cultural changes in the world, particularly in Asian Countries, has brought implication on the way human being see the world, their self, and others. Some restrict it as an exclusively economic phenomenon while others believe it also has social, cultural and political effects. Some see globalization as the ever changing of technology, economy, media, and ideology through the movement of people over cultural and national boundaries. Thus, to understand globalization one must re-understand the world and how culture, diversity, politics, ethnicity, race, and homogeneity are manifested. Some people see globalization as the homogenization of culture. Keywords - Minangkabau, Publishing Industry, and Book Literary studies and participatory research method were used to collect the data for this reseach. This research elaborated the first and second rise of Minangkabau’s Publishers and the factors that made Minangkabau’s publishers finding the second rise in. They could continue the second gloriousness of Minangkabaunese’s publisher in Java was because they implement the spirit of “merantau” (cultural migration), the demographic fact that more than 50% Indonesian population staying in Java, and the reality that Java is the economic and intellectual center of Indonesia. It was proved by the presence of many prestigious and big publishers which are owned by Minangkabaunese such as Rosda Karya, Bumi Aksara, Raja Grasindo, Zikrul Hakim Berstari, Al Mawardi Prima, Femina Group, and Kartini Group. After doing the research we found interesting facts that the role of Minangkabaunese in Indonesia book Industry was not vanished or dissappeared. Meanwhile, the progress of book industry in West Sumatera was declined after Indonesian independence (1945) in which most of Minangkabau’s intellectuals moved to capital city of Indonesia, Jakarta. They influenced literacy figures in West Sumatera and stimulated the born of new intellectuals. The development of book publishers in Minangkabau (West Sumatera) was derived by the emerge of colonial schools and native schools.
The presence of publishers and book industry in West Sumatera had been begun since 19th century and the early 20th century.
To respond to the effects of the social change to the language, the Graduate Program in Linguistics, Andalas University (UNAND), in cooperation with the Indonesian Linguistic Society of UNAND branches, implemented the 3rd ISOL with the theme ‘Language in Social Change.' This seminar is aimed to facilited linguists, researcher, scholar, students, policy maker from to discuss the issues of language and social change. All these changes are recorded by or reflected in language. In Indonesia, reform is one of the causes of change in various aspects of social life, including government, politics, economy and culture. Social change in a society is triggered by various factors. Contacts between cultures or speakers of different language, language policies made by the authorities or government and the advancement of science and technology are among the factors responsible for the change. The pronunciation of a word may change from time to time. In contrast, a lexicon that did not exist before appeared and was widely used in the next period. The lexicon once used in a language may no longer be used in the next few years. It is undeniable that, like human being, language also changes.
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